Course contents

- Introduction to Amazon
- Earning Opportunities on Amazon
- Understanding Normal Amazon Customers’ Shopping Behavior
- Introduction to Amazon Selling & Research Tools
- Amazon Product Hunting
- Amazon Product Research
- Amazon Private Label Product Sourcing
- Amazon Wholesale Product Sourcing
- Listing Products on Amazon
- Creating Product Details Pages (Listings)
- The Buy-Box
- Automated Pricing
- Fulfilment by Amazon (FBA)
- Fulfilment by Merchant (FBM) – Seller Fulfilled Orders
- Multi-Channel Fulfilment (MCF)
- Unfulfillable Inventory & Removal Orders
- Introduction to Amazon Advertising
- Amazon Advertising (PPC)
- Managing Amazon Advertising Campaigns (PPC)
- Amazon Advertising Best Practices
- Amazon Advertising Reports
- Setting up Deals, Coupons and Promotions
- Brand Registry on Amazon and Brand Selling Tools
- Preparing for Holiday and Shopping Season
- Amazon Business Seller Program (B2B)
- Selling in Canada and Mexico (NARF)
- Expanding Amazon Business Globally
- Understanding Seller Performance
- Understanding Regulatory Compliance on Amazon
- Business Reports in Amazon Seller Central
- Payment Reports in Amazon Seller Central
- Fulfilment Reports in Amazon Seller Central
- Understanding Amazon Performance Notifications & Case-Logs
- Managing Amazon Seller & Sub (Child) Accounts
- Introduction to Freelancing Platforms